Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side tracking as a means to boost their information collection processes. While it requires more technical knowledge than normal GTM and might present extra costs, it can lead to better precision and more reputable data
Pixel tracking makes use of a piece of code to register conversions on your internet site. It's simple to set up and much less susceptible to ad blockers.
1. Extra precise data
The typical technique of tracking conversions on a website, making use of pixels, is having problem with changing internet browser privacy plans. This indicates that the data being sent out to Google Ads, Facebook Manager and other systems is less exact than it must be.
Server-side tracking is an extra protected alternative that assists to bypass these restrictions, as it's filled from your own domain name and treated as first-party code, suggesting it's less most likely to be affected by advertisement blockers or other protection steps. This gives much more exact data and an extra total image of individual trips across networks.
In addition, this sort of tracking enables businesses to track conversions beyond the website, such as telephone call and in-store visits, which can be tough for pixel-based tracking. This versatility offers marketing professionals extra ownership over the information they send, and makes it much easier to comply with different information laws. It's likewise a great deal much less vulnerable to fraudulence, as it's more difficult for deceptive stars to manipulate the system by changing the postback link.
2. Better control over data.
Server-side monitoring allows companies to accumulate and enrich data prior to sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can help marketing professionals make more informed advertising choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in web site site visitors' browsers. These tracking codes are typically obstructed by advertisement blockers, which can result in data collection disturbances and inaccurate results. Server-side tracking allows organizations to bypass these limitations and offer precise, regular information that is less vulnerable to interference.
This kind of monitoring additionally allows companies to track conversions that occur beyond the website, like call and in-store purchases. This is essential considering that brand-new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is a lot more trusted for businesses seeking to adapt to these changes.
3. Less susceptible to scams
Server-side monitoring allows organizations to adjust information hauls prior to it gets to 3rd party endpoints, boosting security and privacy. This is especially important as different browsers and platforms increasingly change how they deal with cookies. For example, in iOS 14, Safari will only deliver first-party cookie data and will not allow pixel-based tracking. Using server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your web site.
On top of that, server-side monitoring allows you to catch individual information straight on your own servers. This eliminates dependence on 3rd parties, which can be vulnerable to violations and personal privacy infractions.
A server-side tracking system is a set of instructions that tells your website's server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise used to trigger event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that uses a little piece of code on your page to accumulate information from individuals.
4. Easier to implement
Server-side monitoring is an information collection process that happens on the internet site's very own server, bypassing web internet browser restrictions. This implies that data accumulated by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the scope of information administration and provides organizations more control over transmission, making it usually a lot more reliable. As a result, it's much less prone to information difficulties caused app install tracking tools by points like a damaged connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your marketing and advertising tools on the web server. This allows you to have even more accurate information and assists make certain conformity with privacy regulations such as GDPR. In addition, it also stays clear of the tracking constraints enforced by browsers and advertisement blockers.